My Work
DROP - Prototype
During the course of enhancing my proficiencies in UX Design, Creative Thinking, and Business Development, I successfully embarked on the creation of a website for a fictitious skincare brand named 'DROP.' This enterprise centers its marketing strategy on the concept of simplifying skincare.
Feel free to click on the link provided to explore my interactive prototype I have developed.
Freelance Social Media Manager
In my role as a freelance social media manager, I effectively combine my skills in graphic design and video editing with my extensive knowledge of social media platforms. Additionally, I incorporate my background in product management to deepen my understanding of growth strategies and analytics. This multifaceted approach allows me to create engaging content while also focusing on measurable results and continuous improvement in my social media efforts.
Vodyssey - Customer Experience Director
As a Customer Experience Director at Vodyssey, I merge my extensive Product Manager background with the company's mission to guide investors toward successful Lifestyle Asset investing. Highlights of my role include implementing the 3-Phase Ascent Process™ for new and experienced investors, overseeing educational initiatives, designing the LIVE events, hosting LIVE webinars, assisting Vodyssey Members with anything to contribute to their STR success (Examples of Logo options I provided to a member) and driving a data-driven customer experience through constant feedback analysis.
Vodyssey - Customer Experience Director (Social Media Manager
As a Social Media Coordinator, my responsibilities include ideating podcast episode topics, sourcing and coordinating guest appearances, editing episodes, and creating engaging thumbnails. Additionally, I am actively involved in generating and executing social media content across various platforms. This involves content creation, editing, and ensuring optimal upload configurations to meet algorithm requirements. I also conduct in-depth analyses of social media analytics to inform strategic decision-making.
Follower Analytics for the Founder + Company's LinkedIn Attached
Jones Mechanical - Marketing + Graphic Design
As a Product Manager, I possess a diverse skill set that includes proficiency in marketing and graphic design. Through my extensive knowledge of these fields, I have developed the ability to create complete marketing campaign series that can be utilized across a range of platforms such as magazines, construction showings, websites, and social media. I have included below some of the ads that I have created, which exemplify my ability to create engaging and effective marketing materials.
Rosebud - App Design
Rosebud is an innovative mobile application that has been designed to simplify the content creation process for social media users. My main objective during the development of this app was to create a comprehensive "One Stop" solution for content creators. It has been reported that a significant portion of the time spent on content creation is dedicated to the revision and editing of media. By eliminating the stress associated with content strategy and the editing process, Rosebud empowers users to focus on creating high-quality content without any distractions.
During my tenure at Jones Mechanical, I conducted extensive research with customers and contractors through both quantitative and qualitative user interviews to identify pain points and areas of improvement for the company. After analyzing the data, it became evident that there were several issues related to the lack of technological infrastructure and ineffective communication channels. In response to this feedback, I dedicated my time and energy to ideating and brainstorming innovative solutions that would address these concerns and ultimately improve the overall user experience.
As a Product Manager, I undertook the development of a comprehensive website for an HVAC company based in Vineyard, Utah. The primary objective of this project was to provide a seamless communication channel between the company, its customers, and contractors, while also complementing their newly implemented service department. In addition to developing a website that met these requirements, I also created a "Current Customer Portal" that enabled customers to request immediate assistance, and seamlessly integrated the website with "Podium" - their customer relations software that automatically sends texts to customers upon the submission of forms. This resulted in a more streamlined and effective communication process, which ultimately enhanced the overall user experience.
Cakes - Product Development + Marketing
In 2020, I embarked on a personal project to create my own wedding cake in an effort to save costs. This endeavor provided me with an invaluable learning experience, allowing me to gain a deeper understanding of critical Product Management skills such as budgeting, development, strategy, and marketing. Through trial and error, I was able to refine my approach and apply these skills to my professional endeavors, ultimately enhancing my Product Management career.
Sendmo - App Proposal
An exercise we did in our Product Management course, I was a Product Manager at Rectangle, I oversaw the development and launch of a new subscription service called Sendmo, designed to provide loyal customers with a more comprehensive payment processing solution. This innovative service enables both business owners and individuals to send transactions to friends and family, regardless of their location, with seamless integration with the original Rectangle subscription to keep transactions organized and categorized. With Sendmo, we successfully expanded the company's capabilities, making global payments accessible to everyone, while simultaneously enhancing the user experience.
Kiosk - Product UX Research
As a Product Manager, I recognize that one of the most crucial stages of the product development lifecycle is understanding the needs and pain points of our users. By putting myself in their shoes, I am able to gain a deeper understanding of their requirements, preferences, and expectations, which informs the entire development process. Through comprehensive user research and data analysis, I ensure that our products are designed to address the unique challenges and opportunities faced by our target audience, resulting in a product that truly meets their needs.
